Guest posting can become an indispensable part of your marketing strategy – if properly done. Selecting the right blogs to deal with is no less important than post writing per se – which is exactly why we are going to discuss it.
1. Blog Content
It should belong to the same general area as what you write about in your own blog and be of high quality. Low-quality blogs either don’t have many readers or won’t attract the readers you want. If you have well-written content to offer, you should make sure to place it where it will be in good company.
2. Readership and Subscription Base
The primary goal of guest posting is, naturally, increasing your own readership and subscription base – which is why it is so important to check who reads the blog you are going to deal with. How likely is its audience to be interested in your content? How numerous is it? Who are these people? Are they valuable as subscribers? Make sure your blog is relevant for the target blog’s audience. if you are on your own you will have to do the analyzing yourself.
3. Blog Design
At a glance, the design of the blog that is going to publish your post is the last thing you should be concerned about. Nevertheless, there are aspects that are quite important, especially the two of them: how many posts there are on the front page, and how often does the blog update? More posts per page is better because your posts is going to sit on the front page for longer. As for update frequency, you want it to maintain a healthy balance. Too often means your post will quickly be archived; too rarely means fewer readers.
4. Readers’ Engagement
If the audience is passive and non-participative, its size doesn’t really matter. You should look for blogs that have an active discussion culture, are broadly shared on social media and with an author who actively looks for ways to improve the readers’ engagement. Firstly, people of such kind are more likely to spread the info about your post to other media. Secondly, they are more likely to become an active part of your own readership.
5. Blog Owner
And by this we don’t just mean whether the owner is an industry inlfuencer and a well-known blogger – this goes without saying. You, however, should also check how active the owner on social media (if he is, it means that your posts are going to be heavily promoted), how responsive he is towards the readers and, finally, how agreeable he is as a person and a business partner. If you can maintain friendly relations with him throughout, it makes the entire process of cooperation much more pleasant. If you are going for high-quality posts (and there isn’t any point doing otherwise), you will spend a lot of time and effort on each of them. Therefore, going an extra mile in your choice of posting platform isn’t a luxury – it is a self-evident necessity.